The Published Author Podcast
The Published Author Podcast

Episode 91 · 2 months ago

Don’t Sweat The Small Stuff w/ Kristine Carlson

ABOUT THIS EPISODE

Kristine Carlson is a New York Times bestselling author and renowned speaker recognized worldwide for the global success of The Don’t Sweat the Small Stuff book series she co-authored with her late husband Dr. Richard Carlson. Her memoir has become a Lifetime movie starring Heather Locklear titled, Don’t Sweat the Small Stuff: The Kristine Carlson Story.

With over 30 million books in print, Kristine has emerged today as a leading mindfulness expert and transformational guide who has been featured on national radio and television broadcasts, including The Today Show, The View, and The Oprah Winfrey Show.

Debra Evans also joined this episode. Debra is a developmental editor who worked with Kristine on her book From Heartbreak to Wholeness, and together they launched Book Doulas.

In this episode, Kristine tells her personal story of loss when her husband passed away unexpectedly and how she found comfort by serving others. One way she found to serve others was to launch Book Doulas, a program to help individuals tell their own stories by becoming authors.

Links:

Welcome to the published author podcast,where we help entrepreneurs learn how to write a book and the leverage it togrow their business and make an impact. I'm your host, Josh Steinley.Today is a little bit different than past episodes. I have two guests withme. I Have Christine Carlson and Deborah Evans. Now, Christine Carlson.You may have heard of her. She's in New York Times best selling author, renowned speaker. She's recognized worldwide for a little book that you may haveheard of called don't sweat the small stuff. She Co authored this with her latehusband, Dr Richard Carlson, and she wrote a memoir that's now becomea lifetime movie starring hither locklear, titled Don't sweat the small stuff, theChristine Carlson Story. So, with over a thirty million books in print,Christine has emerged as one of the leading mindfulness experts and a transformational guide who'sbeen featured on national radio and TV, including the today show, the viewand Oprah. And also with us here today is Deborah Evans. Deborah isa developmental editor and ghost writer. She's very involved in books, who's workedwith a lot of celebrities and she and Christine connected a few years ago towork on her memoir from heartbreak to wholeness, and then they've gone on to launcha business together called Book Doo Lah's and they're helping people to launch books, to give birth to books. That sounds a little weird, but tobirth books. Well, Christine and Deborah, welcome to the show. Thank you, Josh. So wonderful to be with you again. So glad.I'm so glad to have both of you here and now Christine will start withyou. Let's give some background to our listeners of who you are, whereyou came from and your story with your husband and such and how that ledto all these books and everything. Well, thanks, Josh. Yeah, soI I was kind of one of those really reticent writers. Richard hadwritten don't spout the small stuff was his ten book and it became a nationalphenomenon, international global phenomenon actually, pretty much right out of the gate.And so he was one of the first early branded authors. With the chickensoup for the soul series, he was one of the first authors to branda series like that. And so after about the third book he invited meto write don't sweat the small stuff. In love with him and I wasreally happy to do that because, quite frankly, he was writing most ofthe book and I just was coming along for the ride. So I waslike this will be fun, you know. And then I felt like Oh,yeah, yeah, I'm all done, my author, you know, Journeyhas finished. UN Go back to being mom and being the crystal andhis clock and his news. And he thought. No, he thought differently. He asked me at that point to write the first book for Women inthe series, don't split the smallster for women, and I remember I hadthe same question on my mind that a lot of people, and probably manyof your listeners have on their mind. They had the if fact, Ididn't even have the desire to write solo. I really didn't. I always thoughtit was plenty just to have one author in the family. We didn'tneed to and so but I really ask the question, who am I towrite a book? and Richard answered that fairly quickly. He said, youknow, you're my wife, you're my life partner and you are enough towrite this book. You can write don't split the smallster for women, becauseyou lived this philosophy. So I thought about it for twenty four hours.He pretty much put it to me that if I said no, he wouldask another woman to do it, and I was like okay, game on. That's how I started my author career. And and then suddenly, ten yearslater, at the ten anniversary, literally at the ten anniversary, ofdon't spe the small stuff, Richard got on a flight to New York andhe was promoting a different book that he...

...had worked on with a different publisherand on the descent of that flight he died suddenly from a pulmonary embolism.In two thousand and six I can tell that story now without crying because it'sbeen almost fifteen years and it's been an incredible journey for me. I didn'tjust stand write up and claim my life as an author. Took me acouple of years, but then somebody reminded me I had written a New YorkTimes best selling book and I was like, Oh yeah, I did that andI wrote don't support the small stuff for women and I had the Iwas asked to write a book heartbroken, open journey of my loss because peoplewere just so profoundly touched about the awakening that I was going through during myloss and how I was handling it. So I that that would how didthey know what you were going through? Well, I wrote on the website. So I immediately started writing on the website that we had. I wouldwrite a blog, more of an update, and I would just share my journey. My kind of my thought was like to thought, this really iskilling me that I'm going through this, might as well wake a few otherpeople up to so I was like, you know, I was happy tohave an outlet to pour out my feelings about this journey. We had alot of people logging onto our website and and leaving just incredible messages to ourfamily. So I wanted to address those people and so I did that prettyearly. That's how people knew. Isn't it interesting how turning our minds toothers in a time of grief can lead to healing? Yeah, immediately,I mean I think immediately. I was fully aware of how difficult this processwas and I sometimes I'd be laying on the floor just in heartbroken tears andI would think, how does the normal person get through this? Because Ihad such an amazing support system. I had so many tools in my emotionaltool belt. I, you know, had never had any experience with grief, but I certainly knew that I wasn't highly intuitive person and I could figure, you know, I could allow this process to heal me, and Ithought I need to really watch this, because this is something that needs tobe shared. And so you said that you were approached to write this memoir, to write the book. who was at that approached you and said youneed to write this. It was Bob Miller. He was the president ofhyperion when, before hyperion was sold to has set books like are all ofour books were published by a division of Disney. Then Hasshet bought hyperion booksand Bob Miller left to do an imprint with Harper Collins. It was calledHarper Studio, and so he took a few authors along with him and heasked me at that point if I would write a book, and so Iwas like yeah, I'll write a book, you know, sure, and andthat's how that unfolded. And I, you know, I had I hadalready published an hour to live, an hour to love, the truestory of the best gift ever given, and that was a letter that Richardhad written to me, and I published that as a national tribute to himand that's when I was on Oprah to really tribute him. And it waskind of ironic because I used to say, well, if Richard could choose wherehe would want his national tribute to be, it would be on Oprah. And so we got we were on Oprah for that national tribute to him, which was just a really beautiful experience. And then I had written my journaland my actually my journal became the Nemesis for heartbroken open it was atthe very core of that book. I just took the Journal and, youknow, woven a bunch of different themes that I had learned, the lifelessons that I had learned, which kind of is really a new was kindof a new way to look at memoir in a way, because I wasa self help author writing a memoir.

So I had really woven in myteachings like and my lessons into the memoir and then I thought that would beincredibly helpful for anybody who was going through profound loss. You mentioned that Oprahwas the place for the memorial for your husband. Would you mind retelling thatstory that you told me when we talked on the hope strategy podcast about thefirst time your husband got connected with Oprah. Yeah, I mean it was reallyit was so cute because he was in the green room and he oprahpopped in to say hello. o Oh no, okay, well, thatwas a different story. Okay, now I know what you're talking about.Yes, yes, the phone call. Now I just want to say justa prerequisite is that when you watch the movie, this isn't how they portrayedin the movie, but that scene in the movie actually did happen a differenttime, which it was on open four times. So anyways, this ishow Richard First was on Oprah. It was incredible. He was we're havinga discussion and he was about ready to quit writing because he had not gottenthe kind of advance that he really needed after a full year of working ona book. This was prior to when you write a book proposal and sellthe book proposal. Authors actually wrote a whole book and he wrote this wholebook and he only made like five thousand dollars on it and it pretty muchmeant that we were going to look like we were going to go into debtthe next year because this is how he was supporting your family, right.I mean this is yeah, well, among he had a few different hatshe was wearing, but this was one of the ways. You know,he had his buckets of income and he was as an entrepreneur, he waslooking at this bucket is being much more substantial than five thousand dollars for thatbook. And so we are having this discussion and he said, I thinkI might need to get a job and human resources or something, you know, just because I am not this is not cutting it any we live inCalifornia. I mean we live in Bay Area California. That is like oneof the most expensive places in the entire world to live and always has been. So we we had this discussion and I was like, you can't,you can't quit. This is your passion. I know you're going to hit it. It's going to happen. He was really despondent and we had takentwo different cars. So I rolled into our driveway first in the door,and I'm not kidding you, when I walked in the door the phone rang. I ran to it, I picked it up and the woman on theother end was a producer from the Oprah Winfrey show and she said to me, she said, Oh my God, the strangest thing just happened fifteen minutesago. Fifteen minutes ago we were talking about this. Fifteen minutes ago Iwas bent down in my library and I was kneeling down. I was lookingfor book on Stress Management and your husband's book popped off the top shelf andhit me in the back of the head. She said I I looked up,I looked at the book and I was like no way, this isthe perfect book. So then she asked, could Richard be on a plane toChicago the next day, and he was absolutely, I can be ona plane to Chicago the next day and it was a totally turnaround. Itwas a pivot in his career at that point. Such an amazing story becauseif the book hadn't fallen off the shelf, she wouldn't have seen it, hewouldn't have gotten OPRA, he would have quit being an author and thenthe other twenty books or whatever he wrote after that might never have happened.I mean, yeah, it's possible, I mean it's it's an amazing thingwhen you know the divine energy of life intervenes and something like that happens,and it just really it did that. Most people quit most people quit beforethey're right, before they're about to make a real break and in what's somethingthey've been been working for, and usually it takes about ten years. Richard'sagent always told him it would be as ten book that really took off,and certainly it was his ten book. That's good advice for some authors outthere who might be on their fifth or...

Sixth Book and say, uh,this isn't working out. It's the ten. I know most people think ten books, Oh my God, how would you ever birth ten books? AndBoy, you've written a couple books your self, Havn't you? Just yeah, and it's a lot of work to write a book. Even in thisday and age with Amazon and self publishing and everything, it's a lot ofwork to write a book. It is. Well, it's a lot of look, it's a lot of work to push a baby out. That's why, Debra and I call it birth in your book. So maybe we canfast forward to Deborah. Let you tell the story of how did you andChristine first meet? So Chris and I both attended a workshop here in thebay area. Both friends of ours were leading this workshop. It was aweek long commitment and neither of US really wanted to do it on a certainlevel, we discovered later, but we both were being very supported by ourfriends to do it, persistently supportive. So I just I personally followed mygut and thought, okay, I'm resistant to this, but I'm gonna doit. And Chris was at the workshop, and the workshop, by the way, is called why have you come to Earth? And it's a verypowerful, very profound week and I'm so glad that I did it and oneof the greatest gifts was meeting Chris and, by the well, I have afunny little story because I knew that Chris was somebody that everyone in thatcommunity talked about and had great admiration for, but I never had heard her lastname and and and and she was talking at one point to our wholegroup during midway through the workshop, about the book that she was writing andand she was taking some questions from her audience, which is us, theforty people in the workshop, and I happened for some reason, I forgotwhy, but I asked her if she was planning to go this traditional routeor self publishing, and I didn't know this was Christine Carlson, you know, so it was a really funny moment because the look she gave me andthe and the answer she gave me. I wish I could remember, butis the the tone of it, this incredulity and humor and everything all rolledinto one. The here I am asking a New York Times best selling author. No, I think I remember exactly what I said because of course Ididn't know that you were an editor, a developmental editor either. I thoughtyou were just a person that was asking you know, and I mean Idid kind of assume maybe you did know who I was, since I wasjust like I said, oh Jeez, I sure hope not, but Imean I'm open to that possibility. Good Jeez, I sure hope not,but I'm open. I'm open to that possibility that I remembered out and soby the end of the long story short, there's by the end of that weekwe had gotten to know each other a little bit and we talked abouther book, which she had, I think you would just know you hadn'tyet sold it to the publishing company yet, but Yam and proposal nearly done,but I hadn't sold it. Yeah, so we long story short, sheended up inviting me to be her editor, with working in tandem withher as she was writing from heartbreak to wholeness, which is actually a selfhelp book. It's guiding readers through the journey of returning from grief to wholenessinto joy. And it was such a profound and delightful experience to work withChris and because we live close together or close by, we got together inperson a number of times to work on it together. And you know thehours spent listening to Chris's stories and getting to know about her relationship with Richardand getting to know the soul of this person, Chris Carlson. It wassuch an extraordinary experience and joyful and and...

...really productive. And we got thebook done in time and into the hands of her publishing company on time andand it was a revelatory thing. We thought, okay, this was sogood. We both had talked about or expressed a desire to work with authorsto help them through the process, knowing that it can be as hard asit is, it can also be so illuminating and transformative. I'm sure,as you know, Josh and, you learn so much about yourself in theprocess of writing a book. And also there's a desire to actually help people, to get it done, to take that dream and make it real andtangible, and so we joined forces to create book Doulas. So that washow we met and I'm so grateful because she is a constant source of inspirationto me as a business partner and as a friend. And so I thinkone of the cool things they found out as deborah and I are born onthe same year, just about what, two days apart. You're the third, I'm the fifth Yep of July. So we have our stars are veryaligned and mean we're very, very have a lot of the same kinds ofqualities and we just do really, really well together as friends and business partners. And you know, and I think when I found out, like DeborahEvans really worked with debb before it. I was a huge debbfod Fan andhad done the shadow process with Debbie and I just I'm really surprised. Inever ran like Deborah and I had never met you know, and when Ifound that out I was like, Oh my God, she be great towork with, you know, because she's got you want to work with somebody. Of course that's sort of understand your genre of speak and and everything thatreally can dig in and and create all those weavings that, you know,really help you. I knew I had a limited amount of time, soit was really looking for, you know, higher level of developmental editing to justhelp me in the whole process with that book. So with book Dulas, who do you focus on? Who's the ideal audience or customer student whowould participate in this program good? That's a great question. Well, Ithink there are various answers to that, Josh. I think that somebody whohas a burning desire in their heart and soul, they there's something that theyjust that won't let them forget about it and sometimes it wakes them up inthe we hours of the morning, you know. And whether that's a book, it has to do with parenting or relationships or health and wellness or entrepreneurshipor whatever the book is it Chris and I definitely tend to work with peoplewho are writing non fiction, transformational or selfhelp books and somehow to books.We have worked with some people who write, who are writing memoirs as well,especially given the Chris has written her own memoir, but we tend tothink of those is our ideal participants are writing more of a teaching memoir,a memore that they're also using to turn toward the reader, to various pointsalong the way in the book, to inspire the reader in a very kindof direct way. And so that's the first thing I would say, thatburning desire that won't let you forget that it's there. Because is there somethingyou want to say about that? And Yeah, I think. I thinkour ideal client is somebody who's also still in the investigation stages of their bookand who may know they have a book in them but doesn't really know whatthat book looks like yet, what that how it's going to come out,how they're going to dive into the creative process. That's why we came upwith a program called the book incubator. I mean almost all of our termsjosh or like burthing terms, and we...

...do have men in our course too, but we, you know, we really have made that association with theidea that, you know, you really burthing a book is really is thatit's creating it from the inside, it's cultivating it, it's growing and it'sgiving it nourishment and everything it needs in order to become that, you know, kind of a lot easier to raise child than mine ever were. But, you know, pushing it out as very it's very similar. It's abig process and we find that most people that come to us, even inour incubator program, go through quite a transformation just at the whole lot theof writing a book. So our incubator is really designed to help cultivate theauthor as much as the book itself. So we really teach people how tobuild their platform, how to brand themselves, how to have the important aspects ofwhat this journey of being an author really is and in and I thinkwhat's great is that a lot of people might have the burning desire to writea book and they might go out and, you know, pay a lot ofmoney to do that and then they don't have a platform and then theirbook doesn't do anything. So we kind of created this program to assist peopleso that sometimes we've had people even do the program. So I love theprogram. I learned so much. I'll be able to use what I learnedelsewhere, but I don't think I want to be an author, you know, and we've had that too, not as often, but most people comeand they everything that they learn from us. You know, whether it's Seo andbranding or actually had to structure their book, is able to help themin all areas of what it means to be an entrepreneur these days. Whatis the program look like in terms of timeline? Is it structure? Itgoes a certain amount of time, or is it join whenever you want orwell, the incubator that Chris is mentioning, it is ten weeks and it's verylive, interactive with the two of us for the ten weeks and ournext incubators starting on February seventeen of two thousand and twenty two, which takesit to April twenty one. And so we meet with everybody as a groupevery week via zoom like this, and we have an hour and a halfcall together, a lot of teaching, a lot of content delivery with them, and also we have a half an hour of time where we can dolaser coaching with people and a lot of que any time. So it's ittends to be a very personal experience because there's a lot of dialog back andforth. So we deliver a lot of information like that's very usable right away. We also have guests, teachers that come on to speak about specific topics. So that's the heart and soul of it. Is Our weekly calls,and then we also have five Saturday boot camps during that ten weeks and,as the name implies, that sort of a roll up your sleeves together daywhere we meet on zoom in the morning and then everybody structures their day howeverthey want to really get to work, and then we come back together inthe afternoon for another zoom session together and people read their work if they wantto, they get feedback if they want that, and it's just a greatway to keep that train moving down the tracks for them. so that's likethe bulk of it. And then, of course we have the FACEBOOK,private facebook page that goes with that so that the people can be working orinspiring each other along the way they are. Groups tend to get really tight nitthat. It's really interesting. Like our last few groups, the chathas been really wild. People are like on the chat right away and,you know, very interactive with each other. So that's been really cool to seethese relationships build over zoom as well. It's great. Can you share somesuccess stories with us? What published books have come out of this?Well, we just started in the fall...

...of two thousand and nineteen, andso it's a book duelers and our incubators. Relatively new. We have a coupleof books coming out this spring from a couple of our authors. Youthink it's okay if I name names? Chris? Yeah, Michelle Net Hernandez, and actually we're super proud of her. She's one of the top ten chosenCNN heroes. So if this comes out, please vote for her,please vote for her. She's she's she has a foundation called soaring spirits andshe's written a book about her time through loss called different, after you,and we're super excited. That's published by New World Library and we're super excitedthat that's coming out and just a couple months now. Yeah, that's comingout in April, like think Er March. And then another woman that we haveworked with WHO's publishing her book. It's coming out with green we've publishing, which is a hybrid publishing company. Amy Wong is her name, andher website is living on Purposecom and as it always on Purposecom you always onmy so on purposecom thank you. The reason living on purposes on my mindis because that's the title of the book exactly, but always on purposecom andamy's book is the subtitle is five deliberate choices to create the life of yourdreams and she is just a Dynamo communication expert and wise woman and leadership coach, working with a lot of the like executives in Silicon Valley and that typeof thing. So those are two of our most recent successes. And thenwe've got a few books in the cooker, as they say, with a fewmore authors where we have high helps for them and it's a little soonto talk about their book, but one of them has to do which withbecoming a six figure entrepreneur. It's a book written for my for women,and think it's seven figures. Actually, even figures is the new six figures. Yeah, seven figures. So seven figure entrepreneur, absolutely right, Chris, horrified if I didn't, if we didn't correct them. Yeah, andand we just sign on another person who's going to be working with us whodid the incubator with us and she's going to be going all the way throughthe birthing your book process and who has a company of her own and withher husband, and she's the books that we're working on are very rich,very beautifully written and and it's we're at a really interesting point, Josh,because we've been doing this now for not quite two years and so we're atthat point where we are starting to see, you know, these these books thathave been just dating starting to take shape, and even some of thepeople that got a start early on with us and let their project kind ofincubate and percolate inside of them for a while and are now coming back tolike roll up their sleeves further and take it all the way. So it'sa great process. I think probably by this time next year we're going tohave hobbly another three books public coming out. I was going to say published byus, but that's a whole other conversation. Yeah, we are goinginto book publishing, to book dilus publishing. We published my heartbroken open book,the paperback version. That was our first experience. So that's something thatwe're looking toward for a near future is to is to start our own publishingcompany from this venture. So with the people that you're working with, whatare some of the common challenges that come up that they face and starting theirbook, working on their book, finishing...

...their book? What are some ofthe trends are commonalities, you've seen. Well, I'll start with that one, and I know Chris has a lot to say about this too. ButI love this question, Josh, because because one of and this is reallyone of the core reasons that I wanted to get into this with Chris Anyway, because that I know from experience that so many of the hurdles that peopleface are hurdles that can be jumped over and and moved beyond and and thenI know that that feeling of despair of Oh, I'm never going to getthis book written actually can be moved through. And you know, having had theprivilege of sitting next to so many people to get their books done,I know it's not easy, but I know it's totally doable. So andI would say that one of the number one obstacles of people that we seepeople facing is in something Chris alluded to before, it's not having a clearstructure for the book, what we call the architecture of their book. Andyou know, they may have a clear concept, they might have a coreidea of you know, want to write about x, Y and Z,but they don't necessarily know what type of book it is. Yet they don'tknow if it's self help or if it's a memoir. If it is SELFHELP, they may not know how they want it to flow. They don't knowwhat if they set sit down to write a chapter outline, they get stuck, like I don't know how I want this to roll out. They don'tknow how it's going to get fleshed out, like what, what stories will Ibring to it to bring it to life? And who wants to hearmy story anyway? kind of that. That question comes up a lot,and so I would say that the structure piece, not having it is itreally gets in the way. And one thing I want to add to that, and I know you've probably heard this, Josh, just like Chris and Ihave, there are so many people that we meet who get a lotof information coming to them and through them, and they'll talk about like getting downloads, like I'm getting lots of downloads about my book, and they're writingthese things down and then they're sitting in documents in their computer or or intheir notebook and and then they're stuck again, like I have these downloads but Idon't know what to do with them. And so helping people to get tofind and shape their architecture is such a thrill and it's something that's apart of our book incubator and it's also a workshop. We decided to createa workshop that only focuses on that, which we can tell you about whenyou know, when the time is right. But so that's the first thing Iwould say is people wanting to write a book, having some real clearideas about what they want to write about, but not knowing how to go aboutactually implementing those ideas. I also will just add that I think whenyou don't have any kind of structure, you don't know, you know whatthe format of your book is or even what kind of book you're writing,that that's a real problem, because structure in this case actually creates a lotof freedom. Quick break here. Are You an entrepreneur? Do you wantto write a book that will help you grow your business? Visit published Authorcom, where we have programs to fit every budget, programs that will help youwrite and publish your book in As little as ninety days, starting it justthirty nine dollars per month. Or, if you're too busy to write yourbook, will interview you and then write and publish your book for You.Don't let the valuable knowledge and experience you have go to waste. Head onover to published authorcom to get the help you need to become a published author. You've already waited long enough. Do it today. Now back to theshow and structure. Will actually open up the highway to inspiration, you know, because you then have it's like, I don't know, you probably hadthat experience speaking on the platform. I've had that experience when I when wego speak where some like they're early on in my speaking career I was justlike I don't want to prepare, I'm...

...just going to go wing it,and so I get up there in front of, like, you know,a whole audience of people, and I did okay. But once I startedlearning that, well, if I just prepare a little bit, I'm actuallygoing to deliver a much more meaningful speech, and so I started to learn thevalue of just creating enough parameters for myself so that I could have thefreedom a flow. It's like having a container for your own wisdom and yourflow. And the same thing is true as a writer. When I sitdown to write a blog or anything, a lot of times I let myinspiration come, but then I ask myself the poignant question, what is thepoint of this blog? Like what do I want to point to? BecauseI don't want to point to everything. Then no, but it gets anything. And so we also find, like with new authors and first time writers, a lot of times they think and they may have a body of workthat they've been working on for many, many years, so they're very knowledgeable, they're experts in their field, but they have no focus and so theybring this book idea and it's literally the whole kitchen sink. It's like everythingin the kitchen is in this book. And so we really teach them howto deliver on one promise of their book, you know, like really focus in. What is the promise of this book? What do you want yourreader to know at the end of this book? How do you want themto feel and what do you want them to walk away really understanding from thisbook? And even those simple questions are such directive questions for somebody to askthemselves, and even those questions, answering those questions for yourself right now willhelp you in discovering what your book is and what how it's valuable to yourreader. Because at the end of the day, you want to write abook that's valuable to the person who's reading it. I'd love to add anotherpiece to that, Josh, and that's, you know, I think one ofthe things that it's just so integrate it into how Chris and I coachand teach people that it's it's so seamless for us. But I'd like tojust differentiate that. We are both very practically minded and also very soulfully directed. So, you know, when it comes to writing a book, andI know you know what. I'm just getting to know you now, butI can tell that you already know this like it's there's like the very kindof left brain right brain aspects to writing a book and, like Chris issaying, we really love helping people to get the structure down that actually allowsthem to to write with greater freedom than they thought it would ever give them. And the piece I wanted to add is that, with that whole kindof you know, teaching piece of how do you actually get your book written, I know that we're always really supporting writers on one level or another toto really connect with the reader, you know, with that one reader onthe other side of the page of that book that's not even written yet,but it is in the process of getting written. Like we really encourage them, and a lot of direct ways and a lot of indirect ways to reallybe feeling into and thinking into that person and creating an intimate connection with yourreader. And so it's such an interesting thing, because Chris is great aboutreally writing for herself, like I know, having worked done from heartbreak to wholenesswith her. Like she it's so natural for her to write from herown heart and soul for herself and at the same time to be writing forother people, and that comes through in her writing, whether it's in herbooks or in a blog, like you can feel it with her. Andand that's really what I love to encourage and we both love to encourage innew writers to is how to do that, like how do you how do youwrite for yourself? How do you give yourself freedom to express what youwant to express without censoring yourself, and...

...also cultivate a connection with your readerso that they can feel, when they're reading your book, that you havethem in mind and and that makes all as you know, that makes allthe difference a lot of times when I write like that, I'll have towrite as if I'm writing in my diary. Like that, I'm only writing formyself, because I get to the rawness of well, if nobody's goingto read this, then what would I say, you know, if nobody'sever going to see this but me, what would I say to myself rightnow? And how real can I be? And so I do my best togo to that place and then later I'll go back and I'll ask myselfto edit it so that I've included my reader in this conversation. And that'sa really big piece of one of the things we teach in our courses isthe artful way to do that, when it's so subtle. All it's justso, so subtle that the reader suddenly feels like you're with them and therewith you. And I think if you can let our reader into your mindand into your heart, that's when you really impact them, you know,that's when they feel this sense of I know this woman, I feel her, I feel she understands me, you know, and they really appreciate that. That's what I have found, anyways, is is that your reader really appreciatesyou doing that when you're able to. You said some magic words there,that feeling like you know somebody. I noticed that when I was writingarticles for business magazines or on Linkedin or whatever, and then I would meetsomebody in person who had read what I wrote, but it was the firsttime we were meeting and when they came up and said, I feel likeI know you, I felt like I had succeeded on some level because Ifelt like, well, that's great, if they feel like they know me, I must be doing something right in my writing to make that connection ormake them feel like there's that connection there absolutely or doing something very, veryright. Well, so you have the incubator program. So that goes forten weeks. I go through the incubator and then after that is do theyhave the option then to become a client of book Du Lahs and you helpthem through that on a more customized basis or how does that work? Yeah, so after the incubator we have a program for a much smaller group ofpeople call the momentum program, and we we open that up and see whofrom our group at that particular time wants to come, and so far we'vealways filled it. It's usually about a five or six person group and fromthere they get individual time with us. So they get a lot of oneonecoaching with US and they're still in a group, because what we found isthat people want to continue on. They get so much out of the groupexperience and it's so productive for them that they really want to continue that partof it on. So we have designed the momentum program and then, Dad, you want to talk about how somebody might work from with us after that? Yeah. Well, with that momentum program that Chris is talking about,we do actually get our hands into their writing. So they get our eyes, they get our developmental editing perspective on their writing and we always get atleast one chapter fully edited with them, so they know the structure fully,like they are. We have really worked with them on the structure of theirbook, like like gone in there and with a tool set and really examinedit and pulled it apart, sometimes in a good way, and worked withthem on that. Yeah, and one of the aims in that is thatthey have a chapter that can be their guiding light, there their blueprint andtheir way shower for word. So whether they work with us or they goon to work with another editor, or support just continue on their own forsome period of time that we want them to have a beautiful chapter where theygo this is how you do it,...

...this is how I do it,and so that's momentum and then the birthing your book process, you know,because there's just so many hours in a day and in a week, ina month and a year, we can only take on so many clients.So right now that's looking like somewhere in the range of three to four clientsa year, and that's typically we're working with people for about a sixmonth periodwhere we're helping them to get that book written all the way through and edited, completed, completely edited, and we have basically a very intricate kind ofmultilayered editing process, because they're getting the developmental editing with us, they're gettingthe substanti of editing or what sometimes it is called content editing, they're gettingthe line editing and at the end a good full copy editing of the bookand then and they're getting crisp is well to work with them on, youknow, if they want to discuss things around branding and author platform building alongthe way. During that process they're also getting her eyes on that and alot of emotional, psycho spiritual support along the way from Chris and from meand so and we're just I mentioned earlier that we're starting to work with awoman in January. She's done the incubator with us, she did momentum withus. We just finish that up and mid January we're going to go fullsteam ahead on her book and and have that completed by July of this comingyear. So that's yeah, that's some that's one of the greatest joys isto I wish that we could work with more than we can, but sincethere are two of us. But we also have a growing kind of coolof wonderful editors that we feel great about who were recommending and, like you, we know from the spirit of the way you work that they're there areso many wonderful professionals out there and so we want all of the people whowork with us to win, to get their books written, no matter whothey go to. And so that's a key thing, is that will recommendeditors to those who want to keep going if they're not working with us.And again, our main goal is that if we never get to see themagain, we want them to be off on their way with all the toolsand support that they need, and so you now are one of our oneof our supports. We can send people too as well. Thank you.So now you have something coming up on December one, right, and we'rerecording this as of November nine. But you have something releasing on December one, right. Do you want to talk about that a little bit? Yeah, go ahead. Yeah, so it it's a brand new workshop. Itcame out of the Inky vader. was born out of the incubator program becauseit's a part of the incubator and it's an important part. It's such animportant part and it's exactly what we were talking about. It's it's a fourweek workshop, starting December first and ending on December twenty two. So it'sfor consecutive weeks, alive, interactive with Chris and me, similar to theincubator, and it's all about architecture. It's called the architecture of your bookand it has to do with learning that framework that will allow you to havethe freedom to get your book written. So our decision to do this inDecember is so that people can start the new year with a really clear actionplan and have that the joy and they and the empowerment of knowing the architectureof the book, having a chapter outline down, having that flow very clear, knowing exactly what their book is about. Chris, you want to say anythingmore about it? Yeah, and there's just be a lot of youknow, a lot of work with us, downloadable worksheets and you know, there'sthere's quite a few materials that they're going to receive too, so it'snot just us talking. They're going to have things that they take away withthem that are really going to help be...

...those guiding those guide posts to gettingthat book structured and and it's like it's almost a real readiness, book readinesscourse just to get really like ready to go in January, you know.And we think December's like a perfect time because it's such a reflective time andpeople are of course busy during the holidays, but maybe a little less busy sincestill covids out there. I don't know, everybody's kind of going forgettingcovid, which is fign with me, but there's still, you know,there's still a lot of time to reflect in December too. And where dopeople go to sign up for the course? Where can they go to learn moreabout book Dula's and everything that you're doing? Yeah, just go visitus at book Dou Lah'Scom, bookadoulascom. And if you don't know what aDula is, it's a birthing person, usually like they do list help breathingbabies, and so we're booked lahs because we're going to help you breathe yourbaby. Book Perfect. Well. Thank you so much, Christine, forsharing your story talking about your storing, your husband and Devorah. Thank youso much for being here today on the published author podcast. If you enjoyedthis episode, don't forget to subscribe, and if you want to spread theword, please give us a five star rating review and tell your friends tosubscribe to or available on Apple podcasts, spotify and everywhere else you listen topodcasts. And if you're an entrepreneur interested in writing and publishing a nonfiction bookto Grow Your Business and make an impact, visit published authorcom for show notes forthis podcast and other free resources.

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